Marketing

Brand

Colors

Eliminate your competitors’ colors. If one of your main competitors has a strong brand color, don’t copy it if you can help it. Find your competitors’ colors to eliminate them from your own color schemes. See more on A Simple Web Developer’s Guide To Color.

SEO

Search ranking factors on Moz.

Ideas for keywords

Single word keywords are extremely competitive, use phrases. "how to ...", "what are the best ..." "buy ... online" See which keywords your competitors use.

Services:

• Seobook, extract keywords
• Merge words

Roadmap:

• see which keywords your competitors use, pick up what is relewant to you
• brainstorm your own keywords
• combine keywords (using mergewords tool)
• see how many traffic may bring each of the combinations (using Google Keyword planner / get search volume data and trends)
• search by all the remaining keywords manually, analyze results

Places for keywords:

• meta title (limit: ~70)
• meta description (limit: ~155)
• navigation titles (limit: ~155)
• headings
• content text
• bolded and italic texts
• internal links
• img url / alt / title

If you don't fill out your meta tags, Google will automatically use text from your site to create your search listing.

Don't relay on Open Directory Project and Yahoo Directory:

<meta name="robots" content="noodp, noydir" />

On-page SEO

Check list:

• site content is visible
• search engines pick up the keywords
• friendly urls
• keywords
• site load speed (use Google Page Speed Insights)
• sitemap.xml and robots.txt (submit them to the Google Webmaster Tools)
• watch duplicate content
• optimized for mobile? (Google Webmasters / Mobile Friendly Websites)
• content quality, unique/fresh content
• valid html (use w3 validator)
• no aggressive advertising
• 404 / 500 error pages, watch them
• readability, use simple language (see Readability score)
• social networks share
• use schema.org, ogp and app links meta
• sitemap is available and submitted to Google

If you have a duplicate page, use this tag:

<link rel="canonical" href="http://url-to-original-page.com" />

Freelance writers:

• Textbroker
• Problogger
• Epic Write
• E Writer Solutions
• UpWork

Media resources:

• logos, cowers on fiverr.com

Link building

Strategies:

• directory links (must be less than 20% of all links)
• youtube video description (dailymotion, metacafe, archive)
• create valuable content, worth sharing (link bait)
• google+, facebook, twitter and other social profiles
• backlink other sites (they may backlink you)
• link exchange services
• analyze competitor backlinks: google link: competitor-domain.com
• create valuable content and contact influencers (bloggers) to spread your link (see link building strategies)

Startup listings:

• betali.st
• killerstartups.com

How to find directories:

• keyword + submit
• keyword + add url
• keyword + add link
• keyword + directory
• keyword + resources

Some directories:

• http://www.manta.com/claim (US only)
• https://www.linkedin.com/company/add/show
• http://www.hotfrog.com/AddYourBusinessSingle.aspx
• http://www.angieslistbusinesscenter.com
• https://biz.yelp.com

Social

Create profiles on Google+, facebook, [twitter, instagram, pinterest, linkedin, ...]

Register your business on Google+: Google - My Business.

AdWords

Learn who your customers are.

iOS app marketing

See iOS дайджест #12: Публікація в App Store та маркетинг.

App Store Marketing Guidelines.

Hacking

Be a growth hacker!

Crowdfunding sites (allows to test an idea, get traction). Shows how many people willing to pay for it.

Viral.

Vocabulary

Traction

See traction channels.

A keyword

A keyword is any phrase you would like your site to rank for in a search engine results.

Anchor text

Anchor text is the text contained in a link.

Links

SEO 2016 by Adam Clarke Moz blog Links building in 2019